Legal Dictionary of Pakistan

Aunt jemima doctrine. Trademarks

the principle that a trademark is protected not only from an act of direct copying, but also from the use of any similar mark that would likely make a buyer think that the item bearing the similar mark comes from the same source as the trademarked item. Aunt jemima mills co. V. Rigney & co., 247 f. 407 (2d cir. 1917); 15 usca § 1114.