Dictionary Search: "advertising" - Pakistan Law Portal

Bait advertising

see bait and switch.

advertising

the action of drawing the public's attention to something to promote its sale. 2. the business of producing and circulating advertisements. comparative advertising. advertising that specifically compares the advertised brand with another brand of the same product.

advertising substantiation

A doctrine of the federal trade commission making it an unfair and deceptive act to put out an advertisement unless the advertiser first has a reasonable basis for believing that each claim in the advertisement is true.

comparative advertising

See ADVERTISING.

competitive advertising

advertising that contains little information about the advertised product, and that is used only to help a producer maintain a share of the market for that product.

corrective advertising

Advertising that informs consumers that earlier advertisements contained a deceptive claim, and that provides consumers with corrected information. ( This type of advertising may be ordered by the Federal Trade Commission.

deceptive advertising

Advertising containing false or misleading statements <a fictitious testimonial about a product or service may constitute deceptive advertising>. deceptive practice See DECEPTIVE ACT

false advertising

n. The tortious and sometimes criminal act of distributing an advertisement that is untrue, deceptive, or misleading. - Also termed deceptive advertising.

informative advertising

advertising that gives information about the suitability and quality of a product.

informative advertising.