Legal Dictionary of Pakistan

fanciful trademark

A trademark consisting of a made-up or coined word; a distinctive trademark or tradename having no independent meaning. ( This type of mark is considered inherently distinctive and thus protected at common law, and is eligible for trademark registration from the time of its first use. -Also termed fanciful mark; fanciful term; coined term "Arbitrary or fanciful marks convey nothing about the nature of the product except through knowledge of the market. For instance, Kodak conveys nothing about photographic equipment except to those knowledgeable about that trade." Arthur R. Miller & Michael H. Davis, Intellectual Property in a Nutshell 168 (2d ed. 1990).