Legal Dictionary of Pakistan

geographic market

Antitrust. The part of a relevant market that identifies the regions in which a firm might compete. ( If a firm can raise prices or cut production without causing a quick influx of supply to the area from outside sources, that firm is operating in a distinct geographic market. "For purposes of [the Sherman Act], the relevant geographic market comprises the area in which the defendant effectively competes with other individuals or businesses for distribution of the relevant product. Stated differently, the relevant geographic market consists of the area from which the sellers of a particular product derive their customers, and the area within which the purchasers of the product can practically seek the product." 54 Am. Jur. 2d Monopolies, Restraints of Trade, and Unfair Trade Practices § 57, at 119-20 (1996).