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ACT I OF 2014 ACT I OF 2014 BALOCHISTAN PROTECTION AND PROMOTION OF BREAST-FEEDING AND CHILD NUTRITION ACT, 2014 An Act to provide for the protection of breast-feeding and nutrition for infants and young children CHAPTER III PROHIBITIONS 8. Prohibitions and guidance relating to labels of designated products.---(1) No designated product shall be marketed or sold in Balochistan unless its label is in accordance with the provisions of this Act and the rules, and approved in the manner as may be prescribed by Government: Provided that for any designated product already being sold in Balochistan a manufacturer or distributor shall provide for the label of such product within one hundred and eighty days of its approval in the manner as may be prescribed. (2) Label of a designated product shall be designed so as not to discourage breast-feeding and shall provide the necessary information in Urdu about the appropriate use of such product and the age before which a designated product should not be used. (3) Every container shall have a clear conspicuous and easily understood message printed on it, or on a label that cannot become separated from it, which shall be written in Urdu, and if so desired by the manufacturers, in English as well. (4) The label shall: (a) not contain anything that may discourage breast-feeding; (b) contain a conspicuous notice in bold characters in the prescribed height stating the following, namely:- "MOTHER'S MILK IS BEST FOR YOUR BABY AND HELPS IN PREVENTING DIARRHEA AND OTHER ILLNESSES"; (c) instead of or in addition to the notice specified in clause (b), contain any other message as may be prescribed with respect to any designated product; (d) neither uses expression such as "maternalized" or "humanized" or equivalent nor contains any comparison with mother's milk; (e) not show photographs, drawings or graphics, except that graphics may be used to illustrate the correct method of preparation; (f) contain the name and address of manufacturer and of wholesale distributor if a designated product is an imported item; and (g) except for bottles, teats, pacifiers and nipple shields, contain appreciate instruction in Urdu for the correct preparation in words and easily understood graphics, composition and analysis of a designated product required storage conditions batch number and expiry date and contain any warning as may be prescribed for the implementation of this Act in characters of the prescribed height in Urdu.