Pakistan Television Code of Advertising Standards and Practice

Facts pertinent thereto cannot be agitated or established in isolation unless the person at whose instance advertisement has been carried, is identified and is a party to the proceedings

Question regarding misleading the viewers or conferring an artificial advantage upon the advertiser or substantiation of points of comparison etc. are matters which cannot be agitated against Pakistan Television, unless the latter has recourse to the relevant information of the party at whose instance the advertisement was displayed-Nexus between weight and quality of goods in question had to be explained by the plaintiff as the principal defendant was to show whether alleged material was capable of being used in the manufacture of goods to artificially increase its weight to cause deception as to quality

Such matters which cannot be urged or decided unless the principal, at whose instance the offending advertisement has been carried, is a party to the suit.